|
Written by Phil Covington
Founder, ABCIncome.com
(c) copyright 2005 GRPMAX, L.L.C. & Phil Covington
Original URL: http://www.abcincome.com/the-mlm-one-product-line-myth.html
The MLM One Product Line Myth
This article should easily be helpful
to over 50 percent of those who read it, but you’ll
have to bear with me a moment to understand the
multiple points that will be discussed.
First, please note carefully the title.
Notice that it does not say merely, “one product,”
but refers to multiple product lines? I wanted to make
that distinction because if I used, “one product,”
the first thought that many readers would have is,
“well, that doesn’t apply to me because my company
has an entire product line…”
However, the information here
applies just as much to companies that sell a
one-product, product line, as it does to companies
that literally sell only one product or service.
One of the things that can give
MLM (Network Marketing) a bad name is when people
become overzealous about trying to sell their
company’s products or services to their friends,
family members, associates, or even to bona fide
third-party prospects.
One of the most common ways that people
make the mistake of becoming overzealous is by
convincing themselves (usually with help from their
upline or company meetings) that their products or
services are THE ONLY products and services that
anyone should ever need or buy!
The problem with that line of thinking,
of course, is that, while there are exceptions, rarely
are one company’s products sufficient to meet the
needs of the masses. The same person who tries to
convince everyone that his or her products are the
ONLY products that someone should use would very
likely not accept the same line of reasoning from the
department and grocery stores they frequent! Almost
any store is likely to have an abundance of choices,
brands, and even multiple offerings of the same kinds
of products.
And, if you happen to be with
one of those companies that offers many products (I
just got an email today from one MLM that claims to
offer over 1 million!), you should know there can
actually be a downside to that too, but
we’ll have to save that for another article!
Back to single products or product
lines: even if someone doesn’t become overzealous in
trying to convince people to buy their few products
(because that’s all they’ve got to offer) there is
another issue that renders a myth the idea that one
product or line from one company can meet most needs.
And that myth especially applies to anyone in the
health, wellness, and nutrition industry. Stated
simply, it is that there is simply no one,
single, product, or even product line, that can fully
meet the needs of every individual!
Just one reason is that new supplements
and nutraceuticals are constantly being formulated
based upon research that continues to be gleaned about
news ways to enhance our health.
Another reason is that more and more
mainstream medical research continues to show that medications,
supplements, and even foods, may affect different
people differently. It is only in recent
years that this has become more widely accepted by
mainstream medicine. In short, what works well
for one person may not work as well, or may even have
undesirable side effects, for another.
And, last but not least, there is the
simple fact that different people have
different tastes and personal preferences. Just as at
the grocery or department store, people like choice!
That’s also why this particular issue, while most
commonly encountered with people selling health or
nutrition related MLM products, can apply to just
about any product or service, really.
When it comes to nutritional
supplements and nutraceuticals typically the more
informed the person selling them the more likely you
are to find that they use and/or sell products from
more than one company.
People like doctors, nurses, naturopathic physicians,
nutritional consultants, herbalists, and others who
are often better informed commonly offer their
patients and clients health related products from more
than one MLM company. And, of course, many of the
products that health professionals offer do not come
from MLM companies at all.
I’m not saying that if you are in the
health and wellness industry that you need to run
right out and sign up with a bunch of different
companies, but just trying to shed a little light on
why it is highly unlikely that one product or line
products should be expected to be the be-all, end-all
offering to your prospective customers and associates.
The bottom line to all of this
is that, while there are certainly plenty of people
who’ve been very successful in the health and
wellness industries, having a broader product offering
of the right kind can significantly enhance your
opportunities for success and income, simply because
you are able to meet the needs of more people!
That’s why ABCIncome.com did not
choose a health and wellness company as the optimal
MLM opportunity that we endorse, even though I as its
Founder am an avid health and wellness fan. Because I
know personally that I could never truthfully tell
anyone that all of their needs could be met by one
product or one company’s health and nutritional
products, the only way that I could focus on that
industry would be by offering a variety of products
that are the best that I’ve found for their
respective purposes. However, since trying to
market many different MLMs at one time is typically
not a recipe for optimal success, that’s
simply not an approach that I want to bet my future
on. How about you?
Some day, when I get time, I may indeed
even put together a nutritional site of my own,
offering multiple products from multiple sources, but
its goal will be solely for information and helping
people, as opposed to any expectation that I’ll make
a lot of money.
Again, just so that no one
misunderstands me here, I’m not saying that there is
no money to be made in health and wellness. To the
contrary, it is one of the top 5 industries in the
home business and Internet marketing areas. All that
I’m saying is that, to be honest, informed, and
practical, and to be in that industry, one really
needs to be offering many different products from many
different sources.
Instead, I chose for the Earn Without
Risk! and We Guarantee To Build Your Business!
programs that ABCIncome.com offers a company that is a
marketing company and isn’t tied or locked into any
one product line in particular; and offers what I
determined to be a near perfect mix of popular and
needed products and services that is neither too
small, nor too large, and includes the every popular
health and wellness category as well.
To learn more you may visit that
section of the Website:
Recently a prospect for the above program sent me an
email saying that, “he wasn’t interested in
telecom.” Unfortunately he didn’t do a very good
job of reading the Website, because the MLM company
that ABCIncome.com has chosen to partner with is NOT a
telecomm company! Nonetheless, his email raises a
great point that drives home what is being said in
this article.
Let’s reverse the situation and
assume for a moment that the person in this example is
actually in telecom himself. Guess what? That’s all
that he can sell, because that’s all that his MLM
company offers! If he encountered a prospect like
himself, someone whose first words are that they
don’t like telecom, as the old proverbial saying
goes, he would be up a creek without a paddle! On the
other hand, if he were with a multiple product company
and the prospect said he or she didn’t like
telecomm, things would still be fine because our MLM
businessperson would still have numerous other
offerings that he could present to his prospects
instead!
In closing just remember that though
many people do well in the health, wellness, and
nutritional industries, those fields can also be very
limiting from the standpoint of not allowing you to
earn optimal income, especially if the MLM
company you’re with offers only one product or
product line. Too many products can be problematic,
too. But, if you can find the ideal mix of products
and services to offer to your prospective clients and
associates, you will be much better prepared and
equipped to meet the needs of just that many more
prospective customers and clients!
Nutraceuticals are often referred to
as, “functional foods,” which is appropriate,
because I’ll end by saying that hopefully this
article has truly given you some food for thought!
For more articles,
please visit here:
http://www.abcincome.com/article-index.html
I hope that you enjoyed
this article... Also, if you have not already done so,
please read the information that you'll find at the link
below:
http://www.abcincome.com/disclaimer.html
To Your Success!
Phil Covington
Founder of ABCIncome.com
Copyright © 1998-2004 Phil Covington. All Rights Reserved. Marks used are the
trademarks and/or registered trademarks of their respective owners.
Copyright, Trademark, and Legal
Notices - Privacy - Terms
Last modified: July 30, 2005
|
