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Wave Opportunities
Catch The Wave?

Numerous books and articles have been written about, “Wave Marketing,” with the term, “Wave,” appearing prominently somewhere in the title. Often such books even apply numbers, implying that when it comes to marketing, and perhaps especially network marketing, that opportunities might come in waves, as in the first wave, second wave, third wave, etc. Or they might preface the term with things such as, “New Wave,” etc.

Most of the books and articles like those above are based on the assumption that there are various kinds of waves of marketing activity and opportunity that you might expect to see either in your industry or your company, and by being prepared to “catch the wave” and not let it pass you by, you will prosper.

The concepts above are not what this article about. For one thing, there is absolutely no guarantee that a “wave” concept is going to apply to any particular business or industry, any more than there is a guarantee that surfers are guaranteed to catch the right waves at the beach. Might there be trends? Absolutely. Might there even be patterns of business startup and growth that most can agree upon, such as a “pre-launch phase,” “startup phase,” “growth stage,” “critical mass stage,” etc.? Absolutely. But, in regard to a, “wave,” of whatever type, your industry or company might experience one, and it might not. Waves are usually not all that predictable.

Instead, this article is about a kind of “wave” activity that is almost routinely predictable, and that you are likely to see repeated over and over again. The information in this article can help you decide whether or not you want to try to catch and ride such a wave, how to avoid getting washed away (in terms of time and/or money lost), and how to realistically assess your potential for profit and gain.

The kind of wave that I’m talking about here is the, “ground floor opportunity,” “get in on the ground floor,” “get in while there is still room,” “get in before it’s saturated,” or “get in while it’s hot,” kind of wave!

You can identify almost any opportunity as being of this type based upon the following characteristics:

1. It’s usually a new company and/or a new product or service.

2. It is usually implied if not emphatically stated that, “if you get in now,” you will benefit from all of the people who will be signing up under you! You may even be told that even if you do nothing you will still make money because all of the people who sign up after you will fall somewhere below you, etc.

3. It is often implied if not emphatically stated, in regard to other companies and opportunities, that because they’ve been around for so long or are already, “saturated,” that you no longer have the opportunity to make, “really good money,” in them any more.

4. The person trying to sign you up will almost always try to get you to act based on factors like the above adding up to a, “fear of loss.” In other words, if you don’t get involved NOW you will be making a huge mistake and are going to miss out on all kinds of lucrative profits because you will, in effect, miss, “the wave!”

On the Homepage of ABCIncome.com appears a partial 13-point list of criteria for selecting the, “perfect business.” For now, if you want the full list and criteria, you’ll have to enroll in one of our programs. However, one of the points on the partial list is to select a well established company.

Numerous articles on ABCIncome.com reiterate the commonly known fact that most new businesses fail within 5 years, and especially in the network marketing industry most are out of business within only 1 to 2 years. The bottom line is that there is almost NO exception to the rule that getting involved with a new company is unwise. If you choose to you are stacking the odds against you from the very beginning. Most of these kinds of wave opportunities involve new companies, and, if so, that’s one huge reason to avoid them.

In regard to all of these people who someone tells you are going to sign up under you. Well, maybe, and maybe not. Some of this depends upon your marketing plan. Perhaps the majority of compensation plans are, “open,” or not, “forced.” They allow you to pretty much sign up new representatives and place them where you choose to. You can personally sponsor someone, or place that person under someone else, etc. If that’s the case then all that’s being implied in terms of numbers is simply that you’ll have more people in your downline. However, many compensation plans are, “forced,” often going by names such as, “binary,” or “forced matrix,” etc.

Supposedly, it is claimed that with forced compensation plans you are virtually guaranteed to make money because personal sponsoring is limited. Meaning that you may be limited to as few as 1 to 3 people whom you can personally sponsor, and then anyone else must go under those people. Theoretically, this means that your organization will grow even if you do nothing after initially signing up. And that may be true. However, what you are often not told is just what qualifications you have to meet in order to be earn a decent commission check. Even if people do end up being placed under you, if you aren’t meeting some requirement that is preventing you from collecting any money, then it does you no good! Most forced plans require you to sponsor a certain number of people in strategic positions, and to purchase a certain dollar amount of products and services each month in order to earn any real money. Fail to do those things and you may earn little if any money, even if you do find people signing up below you.

And, if someone tells you that you can’t make any money with companies that have, “been around for a while,” because they are already saturated, tell them to read my article titled, “The Ground Floor Opportunity Myth!”

http://www.abcincome.com/ground-floor-opportunity-myth.html

Because, it’s just that, a myth! No network marketing company in history has ever reached the mythical, “saturation point,” and, likewise, there is no company out there, no matter how old, that still can’t gain new customers and representatives today. Don’t join a brand new company or opportunity because someone tells you that it’s the only way to make any real money. Not only is it not true, but, precisely because it is a new company, and most new companies fail, there is a very good chance that you’ll end up losing in the end.

And, lastly, there is that, “fear of loss,” factor. Fear of loss can absolutely be a legitimate marketing factor. If you run across a particularly good bargain at your favorite store, for instance, and you fail to snap it up before the sale ends, you may have, “lost,” the opportunity to benefit from that particular promotion. However, signing up with a new company or opportunity seldom involves those kinds of dynamics. Despite whatever someone may tell you, the chances are that you’ll have not only the same opportunity a few years from now (if the company is still in business), but probably a BETTER opportunity because the company will have had time to become established, work out the bugs, and, hopefully, demonstrate to at least some degree that it will be around for more years to come.

When there is a real reason to fear loss, there isn’t anything wrong with that concept per say. But when there isn’t really anything to lose by not acting now versus the fact that you’ll probably still be able to make decent money later, with less risk, then it becomes merely a high pressure selling tactic.

Remember the old rule: buy only what you need and make it for the right reasons! Someone pressuring you to buy by giving you all kinds of dubious reasons why you must do it NOW, isn’t a reason to buy. If anything, it should be like a yellow caution light for you to slow down and give it more thought. If the deal is right, and you feel it’s truly right for you, then go for it! But don’t sign up for something just because someone pressures you into doing so.

Ok, so hopefully I’ve discouraged you a little if you’ve really been tempted to, “catch the wave,” by signing up with the newest, “best thing since sliced bread,” that just hit the market?

If not, and you’re still tempted by the lure of, “getting in on the ground floor,” and you want some advice as to how to proceed, well here it is. Get involved in such an opportunity ONLY to the degree that you can afford to lose any and all time and money that you invest into it. Remember, most new companies fail, and so, statistically, that’s probably what’s going to happen in this case too. However, if you really want to bet on the slim possibility that such an opportunity might pay off, then at least realistically realize that it will be just that, a bet or a gamble. And, we all know what the odds are in a casino, right? Not good!

Ok, I will admit that the odds might be a “little” better than gambling. So how about comparing one of the wave opportunities to the stock market? I think that’s more realistic.

When it comes to where to invest your money it is universally agreed that the options range from conservative and, “safe,” as in simply having your money in a savings account or CD, to, “risky,” as in buying individual stocks. Any financial advisor will tell you that you should only invest in risky opportunities if you can afford any potential losses. Yes, if you happen to pick the right stock, the potential gains may be great. However, you have to be fully prepared to lose, too.

So, think of well established companies and opportunities that have been around for a while as, “safe,” “safer,” or at least as safe as it probably gets, while viewing new ground floor, catch-the-wave kinds of opportunities as risky and riskier.

It’s that simple. Weigh your potential for gain with your potential for loss, and your ability to afford any losses that might occur. If you truly can afford the gamble (and most people are not in that position), and you’ve calculated your potential losses, and you can afford it, then it’s up to you if you choose to take the risk.

I RARELY jump onboard these catch-the-wave opportunities. But I will admit that I’m currently in the process of evaluating two such opportunities. One is in the Internet, high-tech, and Web kind of market, and the other is a health and wellness product.

The ONLY reasons that I’m even considering getting involved are because both appear to be the kinds of companies and products that might survive the test of time and beat the odds that almost all new companies fail. And, yes, there is a criteria that I use to determine that.

However, should I choose to get involved, I will NOT be depending on these opportunities in any way, shape, or form for my livelihood and my future, nor will I be focusing on either of these opportunities as my, “primary company.”

If I should choose to get involved in either of these companies it will be ONLY because I can afford to, and can afford to lose if they don’t pan out. On the other hand, if they do go well and the companies are still around after a year, or two, or three, then I might consider getting more involved in actively pursuing or growing one or both opportunities. BUT, I’m not counting on it. If it happens, great! If not, I won’t be surprised with that outcome either.

Hopefully you can tell by now that I’m truly not betting my future on a catch-the-wave type of opportunity. Rather I will continue to seek out only the very best, most stable opportunities that I can find, that offer me the opportunity to create the kind of long term residual income that is truly the hallmark of the home business industry. I invite you to do the same!

I hope that you enjoyed this article... Also, if you have not already done so, please read the information that you'll find at the link below:

To Your Success!

Phil Covington
Founder of ABCIncome.com

Wave Opportunities Catch The Wave?

Wave Opportunities
Catch The Wave?